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How to Create an Informal Survey Panel
These days researchers are looking for quicker and cheaper ways to get data. The arrows in their quiver often include more expensive resources like syndicated databases (Nielsen, IRI, etc.), as well...
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When Worlds Collide: The Growing Responsibility of Data Ambassadors
A few years back I attended a meeting where a very large company’s social media director was giving a presentation on their methods, findings, and plans for the future of social. After the...
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The Market Research Event 2012 – More Pioneers, More Tough Questions
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing can be. One of those sessions was lead by...
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The Market Research Event 2012 – The Idea Distillery
While attending the The Market Research Event 2012 conference in November, I heard a series of talks that changed the way I saw the world of insights, both people and process included. The conference...
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The Market Research Event 2012 – Coping with Turbulence
As I walked the exhibition hall packed with crafty booth designs, new age tchotchkes, and bright faces at this year’s The Market Research Event conference, I was filled with mixed emotions. I was…....
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The Market Research Event 2012 – Why Marketing Conferences Matter
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was,...
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Research for the Startup
Starting your own company through creativity and innovation is as much an American ideal as, well, something very American. The United States’ quick growth is the result of many heroes and hard...
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Innovation Station
I recently attended a great workshop on innovation that was put on by, of all things, a health insurance company. While there’s plenty of room for innovation for products and services in the healthcare...
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